TikTok is introducing a updated setting that allows them to cut down on the volume of artificial intelligence-produced content appearing in their feeds. This step comes as the company revealed that it currently hosts more than 1 bn content made with AI.
Pilot Phase and Launch
The update is being tested over the coming weeks before a widespread rollout. This development aligns with a increase in AI content, fueled by new video-generation tools.
AI Proliferation Online
Recent reports that almost 10% of the most rapidly expanding video streams on a competing service only show content made by AI. A considerable share of this material is considered mass-produced AI material, a label for inferior, mass-produced content that is typically absurd or surreal.
Our research shows that many people appreciate content made with AI tools, ranging from computer-generated images to educational videos, and we intend to offer the community the option to see more or less of that, according to their own likes,” stated a company executive.
Volume and Proportions
The service announced that there are currently 1.3bn videos on its service labeled as AI-generated. Collectively, over 100 mn media items are uploaded to the app every day, making AI-generated material a limited part of its overall inventory.
Customizing Your Feed
Users will be able to decrease or raise the level of AI-generated videos they view by using the content preference option in the app and choosing “AI-generated content”. Further subjects that currently be modified under the setting include current affairs, fashion, cosmetics, and movement.
AI Disclosure Rules
Its policies oblige users to identify “realistic” AI-generated content, and it prohibits dangerous fake videos of public figures or emergencies. Any authentic-looking artificial content that is unmarked can be deleted under its terms of service.
In addition, the service will henceforth apply an artificially created tag to content made using its own AI tools, or identified by an industry-wide initiative for recognizing AI-generated material. This measure is aimed to help prevent users from seeking to evade the disclosure requirement.
AI Literacy Programs
The company is also launching a $2 million awareness program for professionals and institutions to develop informative material about responsible artificial intelligence. This initiative will assist charitable organizations focused on training programming and robotics.
Content Safety Approach
TikTok has supported its moderation strategy, amid debate over proposals to cut jobs for numerous content moderators in the UK. TikTok is set to cut a significant number of roles in its content moderation division in London, with trade unions and online safety experts voicing alarm that humans are being replaced by AI moderation.
A senior executive explained that people-led review would still have a role, but artificial intelligence can shield workers by filtering out the most harmful content ahead of it is viewed by staff. The platform stated a notable drop in shocking and graphic content reviewed by human moderators over the past year due to intervention by its AI tools.
It is vital to integrate humans and technology to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we also think it’s extremely critical to limit contact with unsafe media as rapidly, which is the area in which a lot of the machine support is really helping us work at speed.”
